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Pharmaceutical Digital Marketing Diploma

الرئيسية | الدورات التدريبية | Pharmaceutical Digital Marketing Diploma

Pharmaceutical Digital Marketing Diploma

( 489)

ملخص عن الدورة التدريبية

The Course will include fundamentals about how to shift from below the line approaches & face to face traditional marketing tools to going mass via digital channels & approaches including social media, apps, digital tools, How to migrate between these different channels, How to get useful analytics and process big data

تفاصيل الدورة التدريبية

 

  • Intro
  • Content Marketing
  • Google Adwords
  • SEO
  • Website, UX & UI
  • Social Media
  • E-mail Marketing
  • Online Reputation Management
  • Mobile Marketing
  • Google Analytics
  • Video Marketing
  • Affiliate Marketing

عدد المحاضرات : 10 محاضرات

مدة الدورة : 19:27:03 ساعات

محتوى الدورة التدريبية

01 What is Marketing ( 10:55 )
02 Business Models ( 15:26 )
03 Online Money Earning ( 22:15 )
04 Digital Marketing Introduction ( 11:36 )
05 E - Commerce Types ( 13:06 )
06 How The digital World affected The 4 P'S ( 17:23 )
07 How The digital World affected The Product ( 17:34 )
08 How The digital World affected The Price ( 11:51 )
09 How The digital World affected The Price (Dynamic Pricing) ( 08:30 )
10 How The digital World affected The Place ( 15:29 )
11 Online Social Networks ( 18:42 )
12 IPTV ( 18:11 )
13 What is Content Marketing ( 15:42 )
14 Title Formats ( 09:40 )
15 The 3 Steps to Content Marketing ( 07:06 )
16 Photos ( 13:40 )
17 Slide Layout best practices ( 12:51 )
18 Presentation Creation Tools ( 10:17 )
19 High quality microphones ( 11:38 )
20 Magazine ( 11:07 )
21 Exercise ابدا التدريب
01 Digital Analytics ( 11:08 )
02 Google Analytics ( 10:26 )
03 Definitions of key terms ( 09:55 )
04 Exercise ابدا التدريب
Course Presentation 1 تحميل
Course Presentation 2 تحميل
01 Affiliate Marketing ( 13:02 )
02 Affiliate Marketing (part2) ( 08:47 )
03 Understanding Affiliate Traffic source ( 14:32 )
04 Exercise ابدا التدريب
01 What is Google Adwords ( 09:58 )
02 Adwords Campaign ( 11:58 )
03 Google Adwords Auction ( 14:10 )
04 Click Fraud ( 09:31 )
05 Keywords matching options ( 12:53 )
06 Exercise ابدا التدريب
01 Video Marketing ( 17:56 )
02 Video Ads ( 09:35 )
03 Vimeo ( 14:12 )
04 Video streaming Market Share ( 07:08 )
05 Youtube website ( 17:04 )
06 How CPV bidding work ( 17:22 )
07 Exercise ابدا التدريب
01 Email Marketing ( 13:19 )
02 Email Marketing Advantageous ( 11:41 )
03 Crafting the perfect email ( 13:56 )
04 Email Listing ( 08:04 )
05 Bounce Email ( 16:29 )
06 Marketing vs Transactional E-mails ( 15:07 )
07 Integrating E-mails to other Digital media Channnels ( 11:02 )
08 Mail Chimp ( 16:10 )
09 Exercise ابدا التدريب
01 What is mobile marketing ( 13:31 )
02 Mobile Marketing ( 15:06 )
03 Mobile Marketing (part 2) ( 19:37 )
04 SMS Marketing ( 13:48 )
05 SMS Analytics ( 09:12 )
06 Genius Examples of QR Codes in Marketing ( 11:26 )
07 Mobile Marketing (NFC) ( 12:12 )
08 Mobile Websites ( 19:27 )
09 Exercise ابدا التدريب
01 Social Media Networks ( 13:52 )
02 Facebook post size ( 12:42 )
03 Facebook Newsfeed ( 13:27 )
04 Build your facebook page ( 10:25 )
05 Build your facebook page (part 2) ( 09:16 )
06 Advanced Facebook page features ( 13:59 )
07 Facebook Audience Insights ( 12:24 )
08 Facebook Advertising ( 10:06 )
09 Monitor Analyze Competitors ( 12:18 )
10 Twitvid ( 12:09 )
11 Twitter tweetdeck ( 23:53 )
12 Linkedin pages ( 10:13 )
13 Pinterest for business ( 12:50 )
14 Content Management Tools ( 14:44 )
15 Exercise ابدا التدريب
01 Link disavow ( 15:19 )
02 Manual Actions ( 09:44 )
03 Link Audit ( 09:45 )
04 Search Engine Optimization ( 10:15 )
05 Search Engine Marketing (SEM) ( 14:47 )
06 Search Engine Optimization (2) ( 10:56 )
07 SEO Types ( 09:20 )
08 Google Ranking Factors ( 13:00 )
09 Website related tools ( 13:45 )
10 Google Ranking Factors (2) ( 11:04 )
11 Google Ranking Factors (3) ( 11:09 )
12 Off page optimization Google Ranking Factors Backlinks Factors ( 11:45 )
13 How to Know Backlinks ( 14:46 )
14 Exercise ابدا التدريب
01 Web standards include the following ( 12:17 )
02 Characteristics of a good domain name ( 13:14 )
03 Micro site ( 13:51 )
04 Lumosity ( 10:57 )
05 UX vs UI ( 10:56 )
06 User experience ( 12:59 )
07 Website speed ( 05:13 )
08 Gliffy ( 17:59 )
09 Bespoke ( 07:04 )
10 Tools for developing website ( 12:12 )
11 Hiring a Designer ( 09:45 )
12 Exercise ابدا التدريب
Final Exam ابدا الاختبار

استفسارات عن الدورة التدريبية

محاضرى الدورة التدريبية

Dr. Fady Emile
Dr. Fady Emile

    BSC of Pahrmacy “Fifth on Class”

    Marketing Diplom AUC

    CIM – Marketing Level 6

    Brand Manager – Cardiovascular Franchise North East Africa “Merck Group”

    Member of Merck Group Global Chief Digital Organization & Regional Digital Community teams

تقييمك للكورس :

  • المحاضر
    • Dr. Fady Emile
  • مدة الدورة
    19:27:03
  • المحاضرات
    10 محاضرة
  • اللغة
    العربية
  • الشهادات
    نعم
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