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Pharmaceutical Marketing for marketers

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Pharmaceutical Marketing for marketers

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Summary of the course

  • Importance of marketing
  • Different steps of the marketing plan
  • Introduction about marketing mix
  • Market analysis
  • Marketing objectives & strategies
  • STP: segmentation targeting & positioning
  • Product portfolio
  • Pricing decisions  
  • Distribution strategies
  • Promotional tools

Course Details

                        

Number of lectures : 2 Lecture

Duration of the course : 07:41:05 hour

Course content

01 Table of Contents ( 14:34 )
02 360 Campaign ( 10:05 )
03 Pharmaceutical Vs Consumer markets ( 14:01 )
04 Corporate social responsibility ( 12:01 )
05 Major international regulatory bodies ( 10:44 )
06 Situational Analysis ( 12:07 )
07 Situational Analysis (2) ( 10:27 )
08 Situational analysis (3) ( 13:19 )
09 Market Analysis ( 10:05 )
10 Competitive analysis ( 09:39 )
11 Customer satisfaction ( 09:57 )
12 Lamisil table patient journey ( 15:49 )
13 Strategies ( 09:58 )
14 Connecting with customers ( 14:30 )
15 Segmentation variables ( 14:06 )
16 Requirements for effective segmentation ( 07:40 )
17 Differentiation and Positioning the Pharmaceutical product offer ( 18:52 )
18 Market Definition - forms ( 09:27 )
19 Exercise Start training
01 Marketing Mix ( 10:24 )
02 Causes of New Product Failures ( 09:27 )
03 Branding ( 13:34 )
04 Pricing ( 12:35 )
05 Factors Affecting Price Decision ( 10:09 )
06 Strength of cost plus pricing ( 12:01 )
07 Price for Multiple Product ( 19:08 )
08 Pharmaceutical Marketing Communication ( 18:11 )
09 Communication Strategy ( 06:18 )
10 DRIP model ( 13:17 )
11 Pharma PR audiences ( 08:29 )
12 PR tool ( 13:09 )
13 Measuring the effectiveness of Pharma ( 08:19 )
14 Advertising ( 13:45 )
15 Pharma advertising objectives ( 09:34 )
16 Pharma rational advertising ( 10:12 )
17 Rational and emotional ads. ( 09:18 )
18 Digital Tools ( 08:49 )
19 Digital Tools (part 2) ( 15:48 )
20 Digital Tools (part 3) ( 21:17 )
21 Exercise Start training
Course Presentation download
Final Exam Start the test

Inquiries about the training course

Lectures of the training course

Dr. Raafat Youssef
Dr. Raafat Youssef
    • Dr. Rafat graduated with bachelor of medicne from Cairo university, Egypt.
    • He has more than 17 years of experience as expert in management and marketing.
    • He teaches in many educational institutions such as the American university in Cairo, the Arab Academy for Science, Technology and Maritime Transport, the American Chamber of Commerce and the Egyptian Banking Institute.
    • He got a doctorate in management from Denmark.
    • Professionally Certified Operation Manager from Knowledge Institute, January 2011.

Your assessment of the course :

  • Lecturer
    • Dr. Raafat Youssef
  • Duration of the course
    07:41:05
  • Number of lectures
    2 Lecture
  • the language
    Arabic
  • Testimonies
    Yes
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