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Pharmaceutical Marketing for marketers

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Pharmaceutical Marketing for marketers

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Course Summary

  • Importance of marketing
  • Different steps of the marketing plan
  • Introduction about marketing mix
  • Market analysis
  • Marketing objectives & strategies
  • STP: segmentation targeting & positioning
  • Product portfolio
  • Pricing decisions  
  • Distribution strategies
  • Promotional tools

Course Details

                        

Number of lectures : 2 Lectures

Course duration : 07:41:05 Hour

Course Content

01 Table of Contents ( 14:34 )
02 360 Campaign ( 10:05 )
03 Pharmaceutical Vs Consumer markets ( 14:01 )
04 Corporate social responsibility ( 12:01 )
05 Major international regulatory bodies ( 10:44 )
06 Situational Analysis ( 12:07 )
07 Situational Analysis (2) ( 10:27 )
08 Situational analysis (3) ( 13:19 )
09 Market Analysis ( 10:05 )
10 Competitive analysis ( 09:39 )
11 Customer satisfaction ( 09:57 )
12 Lamisil table patient journey ( 15:49 )
13 Strategies ( 09:58 )
14 Connecting with customers ( 14:30 )
15 Segmentation variables ( 14:06 )
16 Requirements for effective segmentation ( 07:40 )
17 Differentiation and Positioning the Pharmaceutical product offer ( 18:52 )
18 Market Definition - forms ( 09:27 )
19 Exercise Start training
01 Marketing Mix ( 10:24 )
02 Causes of New Product Failures ( 09:27 )
03 Branding ( 13:34 )
04 Pricing ( 12:35 )
05 Factors Affecting Price Decision ( 10:09 )
06 Strength of cost plus pricing ( 12:01 )
07 Price for Multiple Product ( 19:08 )
08 Pharmaceutical Marketing Communication ( 18:11 )
09 Communication Strategy ( 06:18 )
10 DRIP model ( 13:17 )
11 Pharma PR audiences ( 08:29 )
12 PR tool ( 13:09 )
13 Measuring the effectiveness of Pharma ( 08:19 )
14 Advertising ( 13:45 )
15 Pharma advertising objectives ( 09:34 )
16 Pharma rational advertising ( 10:12 )
17 Rational and emotional ads. ( 09:18 )
18 Digital Tools ( 08:49 )
19 Digital Tools (part 2) ( 15:48 )
20 Digital Tools (part 3) ( 21:17 )
21 Exercise Start training
Course Presentation Download
Final Exam Start exam

Inquiries about the training course

Training course lecturers

Dr. Raafat Youssef
Dr. Raafat Youssef

    خبير في مجال الإدارة والتسويق لأكثر من 17 عاماً حصل على الدكتوراة في الإدارة من الدنمارك،حيث يقوم بالتدريس في العديد من المؤسسات التعليمية مثل:

    الجامعة الأمريكية بالقاهرة، الأكاديمية العربية للعلوم والتكنولوجيا والنقل البحري، وكذلك غرفة التجارة الأمريكية والمعهد المصرفي المصري

Your evaluation of the course :

  • Lecturer
    • Dr. Raafat Youssef
  • Course duration
    07:41:05
  • Number of lectures
    2 Lectures
  • Language
    Arabic
  • Certificates
    Yes
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