Pharmaceutical Marketing for marketers
Summary of the course
- Importance of marketing
- Different steps of the marketing plan
- Introduction about marketing mix
- Market analysis
- Marketing objectives & strategies
- STP: segmentation targeting & positioning
- Product portfolio
- Pricing decisions
- Distribution strategies
- Promotional tools
Course Details
Number of lectures : 2 Lecture
Duration of the course : 07:41:05 hour
Course content
Inquiries about the training course
Lectures of the training course
Dr. Raafat Youssef
- Dr. Rafat graduated with bachelor of medicne from Cairo university, Egypt.
- He has more than 17 years of experience as expert in management and marketing.
- He teaches in many educational institutions such as the American university in Cairo, the Arab Academy for Science, Technology and Maritime Transport, the American Chamber of Commerce and the Egyptian Banking Institute.
- He got a doctorate in management from Denmark.
- Professionally Certified Operation Manager from Knowledge Institute, January 2011.
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Lecturer
- Dr. Raafat Youssef
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Duration of the course07:41:05
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Number of lectures2 Lecture
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the languageArabic
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TestimoniesYes