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Marketing Diploma in Healthcare Organization

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Marketing Diploma in Healthcare Organization

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Course Summary

Marketing: Creating and Capturing Customer Value
-Company and Marketing Strategy Partnering to Build Customer Relationships
-Analyzing the Marketing Environment
-Managing Marketing Information to Gain Customer Insights
-Consumer Markets and Consumer Buyer Behavior
-Business Markets and Business Buying Behavior
-Customer-Driven Marketing Strategy
-Product, Services, and Brands
-New-Product Development and Product Life-Cycle Strategies
-Pricing and Pricing Strategies
-Marketing Channels
-Retailing and Wholesaling
-Integrated Marketing Communications Strategy
-Advertising and Public Relations
-Personal Selling and Sales Promotion
-Direct and Online Marketing
-Creating Competitive Advantage
-The Global Marketplace

Course Details

                                                            

Number of lectures : 5 Lectures

Course duration : 13:05:09 Hour

Course Content

01 Marketing ; Creating and Capturing Customer Value ( 04:52 )
02 Understanding the Marketplace and Customer Needs ( 11:44 )
03 Designing a Customer - Driven Marketing Strategy ( 08:59 )
04 Marketing Management Orientations ( 20:27 )
05 Relationship Building Block ( 08:40 )
06 Company And Marketing Strategy Partnering To Build Customer Relationships ( 08:38 )
07 Company wide strategic planning ( 15:13 )
08 Managing the marketing effort ( 11:28 )
09 Analyzing the Marketing Environment ( 19:59 )
10 The Company's macro environment ( 19:00 )
11 Managing Marketing information to gain customer insights ( 12:51 )
12 Developing Marketing Information ( 17:43 )
13 Marketing Research Strengths and weakness of contact methods ( 22:35 )
14 Exercise Start training
01 Consumer Markets and Consumer Buyer Behavior ( 22:17 )
02 Characteristics Affecting Consumer Behavior ( 19:06 )
03 Business Markets and Business Buying behavior ( 09:08 )
04 The Model of Business Buyer Behavior ( 11:45 )
05 Major Influences on Business Buyer ( 07:39 )
06 Marketing Segmentation ( 19:32 )
07 Marketing Targeting ( 21:29 )
08 Product , Services and Brands ( 18:39 )
09 Product and Service Decisions ( 16:41 )
10 Exercise Start training
01 New- Product Development And Product Life - Cycle Strategies ( 14:16 )
02 New- Product Development Process ( 17:48 )
03 Pricing- understanding and capturing customer value ( 19:17 )
04 Considerations in Setting Price ( 07:00 )
05 Pricing Strategies ( 12:01 )
06 Price - Adjustment Strategies ( 14:13 )
07 Price - Adjustment Strategies (2) ( 12:13 )
08 Marketing Channels ; Delivering Customer Value ( 10:29 )
09 The Nature and Importance of marketing channels ( 13:38 )
10 Channel Behavior and Organization ( 07:07 )
11 Channel Management Decisions ( 08:49 )
12 Exercise Start training
01 Retailing and Wholesaling ( 18:53 )
02 Retailing Marketing Decisions ( 15:14 )
03 The Future Of Retailing ( 07:43 )
04 Wheel-of-retailing concept ( 05:31 )
05 Wholesaling ( 17:23 )
06 Communicating Customer Value ( 10:01 )
07 Personal Selling ( 14:27 )
08 Steps in Developing Effective Marketing Communication ( 22:28 )
09 Setting The Total Promotion Budget ( 07:10 )
10 Advertising and Public Relations ( 23:12 )
11 Advertising ( 12:21 )
12 Selecting Advertising Media ( 10:08 )
13 Exercise Start training
01 Personal Selling and Sales Promotion ( 12:26 )
02 The Nature Of Personal Selling ( 14:05 )
03 Managing The Sales Force ( 11:40 )
04 Selling and the internet ( 16:19 )
05 Sales Promotion ( 04:05 )
06 Direct and online marketing ( 12:20 )
07 Forms of Direct Marketing ( 09:40 )
08 Setting Up an Online Presence ( 12:53 )
09 Creating Competitive Advantage ( 23:06 )
10 Basic Competitive Strategies ( 12:48 )
11 The Global Marketplace ( 18:07 )
12 Joint Venturing ( Contract Manufacturing ) ( 07:53 )
13 Exercise Start training
14 Course Presentation Download
Final Exam Start exam

Inquiries about the training course

Training course lecturers

Mohamed Attia Abdalla
Mohamed Attia Abdalla

    -DBA – MBA in Marketing
    -25 Years of Experience in Healthcare sectors (pharmaceutical – Laberatory – Hospital) in international companies
    -Middle East and Africa Alexandria university.
    Pharos university.
    IRRAS Academy – Pearson UK
    John Sulston University – UK, MBA & DBA (international Marketing & Marketing). CAVB – Cameroon – Tunisia – Congo RDC.
    Quadrate Training Co.

Your evaluation of the course :

  • Lecturer
    • Mohamed Attia Abdalla
  • Course duration
    13:05:09
  • Number of lectures
    5 Lectures
  • Language
    Arabic
  • Certificates
    Yes
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