Pharmaceutical Marketing for non marketers
Summary of the course
If you work alongside marketers this workshop will give you an understanding of marketing principles, processes and terminology enabling you to be effective member of your project team or business
Course Details
- Introduction
- Components of the marketing plan
- Analyzing the marketing environment
- Setting marketing objectives
- Marketing strategies
- STP
- Marketing Mix
Number of lectures : 2 Lecture
Duration of the course : 04:08:48 hour
Course content
Inquiries about the training course
Lectures of the training course
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Dr. Raafat Youssef
- Dr. Rafat graduated with bachelor of medicne from Cairo university, Egypt.
- He has more than 17 years of experience as expert in management and marketing.
- He teaches in many educational institutions such as the American university in Cairo, the Arab Academy for Science, Technology and Maritime Transport, the American Chamber of Commerce and the Egyptian Banking Institute.
- He got a doctorate in management from Denmark.
- Professionally Certified Operation Manager from Knowledge Institute, January 2011.
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Lecturer
- Dr. Raafat Youssef
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Duration of the course04:08:48
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Number of lectures2 Lecture
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the languageArabic
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TestimoniesYes