Hospital Branding
Course Summary
- Introduction to the Power of Branding in Healthcare Business …
- Hospital Brand is a promise …
- How to measure Brand …
- Brand Value and Return On Investment (ROI) …
- Why Healthcare Branding is different …
- Hospital Internal Branding …
- What do we need to do …
- Advantages of a Strong Brand …
- Strategic Brand Management …
- Key concepts in Hospital Branding …
- Case Study: Mount Sinai Hospital …
- Hospital Branding in Egypt …
Course Details
Number of lectures : 7 Lectures
Course duration : 04:39:12 Hour
Course Content
Inquiries about the training course
Training course lecturers
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Dean of Yotta Medical School
Dr. Ahmed Yasser Soliman is a strategic visionary healthcare leader for more than 30 years of experience in Egypt and Gulf region.
He leds and participated in multinational teams in operation and management of more than 5 highly qualified JCI accredited hospitals in the region.
Dr.Soliman, MD, MBA qualified from Aberdeen University is a well known Professor, International Healthcare Management affiliated with Academy of Leadership Science Switzerland and some other Leadership institutes in Egypt with major interest in Emotional Intelligence, Artificial Intelligence, Strategic Thinking, Healthcare IT Solutions and Leadership.
He was the corporate CMO of Alameda HC group in Egypt inclusive of As-salam Int'l Hospital and Dar Alfoad Hospital.
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Lecturer
- Dean of Yotta Medical School
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Course duration04:39:12
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Number of lectures7 Lectures
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LanguageArabic
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CertificatesYes