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Pharmaceutical Digital Marketing Diploma

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Pharmaceutical Digital Marketing Diploma

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Course Summary

The Course will include fundamentals about how to shift from below the line approaches & face to face traditional marketing tools to going mass via digital channels & approaches including social media, apps, digital tools, How to migrate between these different channels, How to get useful analytics and process big data

Course Details

 

  • Intro
  • Content Marketing
  • Google Adwords
  • SEO
  • Website, UX & UI
  • Social Media
  • E-mail Marketing
  • Online Reputation Management
  • Mobile Marketing
  • Google Analytics
  • Video Marketing
  • Affiliate Marketing

Number of lectures : 10 Lectures

Course duration : 19:27:03 Hour

Course Content

01 What is Marketing ( 10:55 )
02 Business Models ( 15:26 )
03 Online Money Earning ( 22:15 )
04 Digital Marketing Introduction ( 11:36 )
05 E - Commerce Types ( 13:06 )
06 How The digital World affected The 4 P'S ( 17:23 )
07 How The digital World affected The Product ( 17:34 )
08 How The digital World affected The Price ( 11:51 )
09 How The digital World affected The Price (Dynamic Pricing) ( 08:30 )
10 How The digital World affected The Place ( 15:29 )
11 Online Social Networks ( 18:42 )
12 IPTV ( 18:11 )
13 What is Content Marketing ( 15:42 )
14 Title Formats ( 09:40 )
15 The 3 Steps to Content Marketing ( 07:06 )
16 Photos ( 13:40 )
17 Slide Layout best practices ( 12:51 )
18 Presentation Creation Tools ( 10:17 )
19 High quality microphones ( 11:38 )
20 Magazine ( 11:07 )
21 Exercise Start training
01 Digital Analytics ( 11:08 )
02 Google Analytics ( 10:26 )
03 Definitions of key terms ( 09:55 )
04 Exercise Start training
Course Presentation 1 Download
Course Presentation 2 Download
01 Affiliate Marketing ( 13:02 )
02 Affiliate Marketing (part2) ( 08:47 )
03 Understanding Affiliate Traffic source ( 14:32 )
04 Exercise Start training
01 What is Google Adwords ( 09:58 )
02 Adwords Campaign ( 11:58 )
03 Google Adwords Auction ( 14:10 )
04 Click Fraud ( 09:31 )
05 Keywords matching options ( 12:53 )
06 Exercise Start training
01 Video Marketing ( 17:56 )
02 Video Ads ( 09:35 )
03 Vimeo ( 14:12 )
04 Video streaming Market Share ( 07:08 )
05 Youtube website ( 17:04 )
06 How CPV bidding work ( 17:22 )
07 Exercise Start training
01 Email Marketing ( 13:19 )
02 Email Marketing Advantageous ( 11:41 )
03 Crafting the perfect email ( 13:56 )
04 Email Listing ( 08:04 )
05 Bounce Email ( 16:29 )
06 Marketing vs Transactional E-mails ( 15:07 )
07 Integrating E-mails to other Digital media Channnels ( 11:02 )
08 Mail Chimp ( 16:10 )
09 Exercise Start training
01 What is mobile marketing ( 13:31 )
02 Mobile Marketing ( 15:06 )
03 Mobile Marketing (part 2) ( 19:37 )
04 SMS Marketing ( 13:48 )
05 SMS Analytics ( 09:12 )
06 Genius Examples of QR Codes in Marketing ( 11:26 )
07 Mobile Marketing (NFC) ( 12:12 )
08 Mobile Websites ( 19:27 )
09 Exercise Start training
01 Social Media Networks ( 13:52 )
02 Facebook post size ( 12:42 )
03 Facebook Newsfeed ( 13:27 )
04 Build your facebook page ( 10:25 )
05 Build your facebook page (part 2) ( 09:16 )
06 Advanced Facebook page features ( 13:59 )
07 Facebook Audience Insights ( 12:24 )
08 Facebook Advertising ( 10:06 )
09 Monitor Analyze Competitors ( 12:18 )
10 Twitvid ( 12:09 )
11 Twitter tweetdeck ( 23:53 )
12 Linkedin pages ( 10:13 )
13 Pinterest for business ( 12:50 )
14 Content Management Tools ( 14:44 )
15 Exercise Start training
01 Link disavow ( 15:19 )
02 Manual Actions ( 09:44 )
03 Link Audit ( 09:45 )
04 Search Engine Optimization ( 10:15 )
05 Search Engine Marketing (SEM) ( 14:47 )
06 Search Engine Optimization (2) ( 10:56 )
07 SEO Types ( 09:20 )
08 Google Ranking Factors ( 13:00 )
09 Website related tools ( 13:45 )
10 Google Ranking Factors (2) ( 11:04 )
11 Google Ranking Factors (3) ( 11:09 )
12 Off page optimization Google Ranking Factors Backlinks Factors ( 11:45 )
13 How to Know Backlinks ( 14:46 )
14 Exercise Start training
01 Web standards include the following ( 12:17 )
02 Characteristics of a good domain name ( 13:14 )
03 Micro site ( 13:51 )
04 Lumosity ( 10:57 )
05 UX vs UI ( 10:56 )
06 User experience ( 12:59 )
07 Website speed ( 05:13 )
08 Gliffy ( 17:59 )
09 Bespoke ( 07:04 )
10 Tools for developing website ( 12:12 )
11 Hiring a Designer ( 09:45 )
12 Exercise Start training
Final Exam Start exam

Inquiries about the training course

Training course lecturers

Dr. Fady Emile
Dr. Fady Emile

    BSC of Pahrmacy “Fifth on Class”

    Marketing Diplom AUC

    CIM – Marketing Level 6

    Brand Manager – Cardiovascular Franchise North East Africa “Merck Group”

    Member of Merck Group Global Chief Digital Organization & Regional Digital Community teams

Your evaluation of the course :

  • Lecturer
    • Dr. Fady Emile
  • Course duration
    19:27:03
  • Number of lectures
    10 Lectures
  • Language
    Arabic
  • Certificates
    Yes
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